About

I’m Alejandra Estigarribia. I’m a graduate student at Pratt Institute, M.S.(Master of Science) in Information Experience Design (IXD). Currently I’m working as a UX lead in an International software company dedicated to B2B software services.

I’m passionate about research. In a previous life I studied sociology and worked as a social researcher for 8+ years before entering the UX world. My journey from one places to there other has been enlightening. Bringing my social researcher skills to user research has been a big plus.

I strongly believe that making decisions based on user insights makes the road of building a product much more efficient. I also believe in constant iteration as an essential characteristic of a great product.